The signs often display relevant information, like telling drivers to slow down when it's icy or how many miles and minutes to a downtown area or congestion ahead.īut in recent years state departments of transportation across the country have gotten more creative -riffing off of pop culture items of the moment or using puns or rhyme schemes to get attention. Buckle up before you leaf."īut now, a Virginia Department of Transportation study is touting scientific evidence that the messages are memorable and effective. You may get a chuckle from some of the digital message boards above Virginia's interstates, with slogans like, " Driving fast and furious? That's Ludacris" or " Speeding leads to the dark side" and "It's fall, y'all. A variable message sign from 2020 tells sports fans not to drink and drive.
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